A 12-month, undated workbook to focus your marketing strategy

Available on Amazon!
Holy wow! My very first book has just launched on Amazon! I am so THRILLED to be a published author and grateful for this opportunity to help more small business owners to focus their marketing strategy to increase their following and their revenue!
If you’re an entrepreneur or small business owner, this workbook and social media planner will help you with the five steps to building an effective sales funnel and attracting the right clients or customers for you.
Here are the 5 marketing steps that my book will walk you through:
- Define Your Target Audience
- Bundle Your Products/Services (and know what specific problem they solve)
- Craft a clear and consistent message
- Get your message in front of the right audience
- Nurture your leads
I’d love you hear your feedback!
If you purchase the book, I’d love your feedback. It’s not perfect. There are several things about it I would like to change or add and eventually will. For instance, I didn’t put much in the book about nurturing your relationships with past customers and that is SO important. Repeat customers will bring in a large percentage of your business sales if you treat those customers right from the very beginning.
However, the main focus of the book is to help you get your unique message out on social media. Many entrepreneurs struggle with this because they haven’t crafted a clear message in the first place. Setting your focus is so important. Defining your audience helps you know WHAT to say and keep WHO you’re saying it to at the forefront of your mind.
Check out the book and let me know what you think!
Erica Rice

Meet the Author
Erica Rice is the owner of Erica Rice Digital Consulting, a website design and digital marketing company based in Hampton, Virginia. She specializes in helping small, service-based businesses improve and expand their online presence through unique and authentic branding and content marketing strategies.
Erica provides training on social media and online marketing best practices which, of course, are ever-evolving. Join Erica’s Facebook community, Tech Help for Healers and Helpers, to stay current on the latest trends.
Photo by: Cilla Tuckson Creative