Digital Strategist · Community Connector · Small Business Advisor

Helping small businesses figure things out.

I help people figure things out, whether that’s a website, a business idea, or just who to call. I’m based in Fluvanna County, Virginia and I do a lot of my connecting in Charlottesville and Richmond too. If you’ve crossed my path somewhere along the way, I’m glad you found me here.

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Erica Rice, digital strategist and small business advisor in Fluvanna County, Virginia
Who I Am

I’m the person who knows a person.

I get genuinely invested in the communities I’m part of. I love a good conversation, I like knowing what’s happening locally, and I’m always happy to point someone in the right direction whether or not there’s anything in it for me.

Professionally I help small businesses, especially coaches, healers, and service-based folks, figure out what they need online and then make it real. But this site is also just me. So if you’re here because we met at a networking event, a community meetup, a wellness workshop, or a karaoke night, welcome.

More About Me →

A few things about me

  • ◆ Based in Fluvanna County, connecting across Charlottesville and Richmond
  • ◆ Especially love working with coaches, healers, and service-based businesses
  • ◆ Stewarding Kindred Oaks, a stretch of Fluvanna land with big potential: retreats, events, camping, dog park, and more
  • ◆ You can probably find me at a karaoke night when I’m not working
Start Here

Looking for something specific?

Pick the path that sounds most like you.

I need a website

Strategy, design, builds, and ongoing maintenance for small businesses.

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I need better systems

CRM setup, client workflows, and automations. That’s HEARTWIRED CO.™, where we go deeper.

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I’m looking for local connections

Networking, community resources, and people I personally trust and recommend.

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I just want to say hello

Not sure where to start? That’s okay. Reach out and we’ll figure it out together.

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My Ventures

There’s more where this came from.

My work takes a few different forms. Here’s where they live.

HEARTWIRED CO.™ — Systems for Solopreneurs and Small Teams
Systems & CRM

HEARTWIRED CO.™

When you’re ready to get serious about how your business runs behind the scenes, HEARTWIRED CO.™ is where we go. Your CRM, your automations, your client experience: it’s the systems side of what I do, built for small businesses who are ready to stop duct-taping things together.

Visit HEARTWIRED CO.™ ↗
Kindred Oaks — a serene stretch of land in Fluvanna County, Virginia
In Development

Kindred Oaks

A serene stretch of land in Fluvanna County with a big vision and an open mind. Elopements, garden parties, retreats, workshops, outdoor coworking, photography sessions, camping, a dog park, a picnic spot for families, maybe an Airbnb. The possibilities feel wide open and I’m excited about all of them. The land is ready. I just need the right hands-on person to tend it and help make it real.

Learn more at kindredoaks.org ↗
Fluvanna Co-Working — free monthly co-working meetup in Fluvanna County
Free · Every Third Thursday

Fluvanna Co-Working

A free monthly co-working meetup for remote workers, solopreneurs, and small business owners in Fluvanna County. Show up with your laptop and get some work done around other people who get it.

Learn more →
Service Bartering for Women Entrepreneurs of Central Virginia
Facebook Group

Service Bartering for Women Entrepreneurs of Central Virginia

A community for women entrepreneurs in central Virginia to trade services, support each other, and grow together without money changing hands. If you’re a woman in business here, this group is worth knowing about.

Join the group on Facebook ↗

Ready to figure it out together?

No pressure, no pitch. Just a conversation about where you are and where you want to go.

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