Hi. I’m Erica.

Background

The work, the community, and everything in between.

I help small businesses figure out what they need online and then make it real. I’m not your typical web person. I don’t lead with code or templates. I lead with questions: What are you actually trying to say? Who needs to find you? What should happen when they do? Then I work with a talented team to build it, websites, systems, and digital strategies that actually reflect who you are and work the way your business works.

I’m especially drawn to coaches, healers, and service-based businesses that are genuinely trying to make people’s lives better.

I also just genuinely love talking about business. If you want to think through your service offerings, make sure your pricing makes sense, or just talk through where you’re headed, I’m always up for that conversation. You don’t have to be a client for us to have it.

Fluvanna County is my hometown and I’m proud to be deeply rooted here. I’m the kind of person who gets invested in whatever community I’m part of, always looking for the local connectors, the hidden resources, and the people doing interesting things. I do a lot of my connecting in Charlottesville and Richmond too, and I love that I get to be part of communities in all three places.

If you’re just getting started and need to know where to turn, I’m happy to point you toward the right resources, whether that’s the Small Business Development Center, local economic development, or just the right person to talk to. Not everything has to be a paid engagement. Sometimes you just need to know who to call.

I’m also the steward of Kindred Oaks, a serene stretch of land in Fluvanna County that I’m genuinely excited about. The vision is still taking shape, which honestly feels right. I’m open to a lot. Retreats and workshops, elopements, garden parties, outdoor coworking, camping, a dog park, family picnics, maybe an Airbnb. The land has potential and I’m not in a rush to narrow it down. What I do need is someone hands-on who loves land and wants to help tend it and bring it to life.

When I’m not working you can probably find me at a karaoke night, at a Warm Data Lab in Richmond, or at home with my partner, our dog, and our two cats.